Viewport 02
Futu's brand power, dimension by dimension
Five axes. One overlay. Product surface lifts; trust caps. Closing the trust gap moves Futu into the leader band.
Peer median (11 brands)
Futu
Trust → 70 (what the cap costs)
Same five-axis read across all twelve brands. Futu's strength is product surface. The cap is trust.
Awareness
Futu 64 · Peer 62
+2
Trust
Futu 56 · Peer 72
-16
Mission
Futu 76 · Peer 70
+6
Differentiation
Futu 84 · Peer 72
+12
Loyalty
Futu 80 · Peer 74
+6