Internal recon · Shur Creative Partners

Futu Holdings — wealth-tech intelligence

Futu wins the agent moment. Trust caps the rank. The disclosure surface is the next move.

VP 01

Where Futu sits in the wealth-tech rank

Twelve named brands arranged by composite power. Forest is the leader band; bronze is challenger; terra cotta is distressed.

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VP 02

Futu's brand power, dimension by dimension

Five-axis radar — Awareness, Trust, Mission, Differentiation, Loyalty — laid over the peer median. Trust is the cap.

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VP 03

The agent moment

Sixteen-month timeline of agentic-investing moves. moomoo and Robinhood are the only two operators in the category.

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VP 04

The disclosure surface

Acquisition cluster on the left. Failure cluster on the right. The empty space between them is the brief.

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VP 05

Three first deliverables

What Shur Creative Partners opens with. A, B, C — each a 60-day paid engagement attached to an IR cycle.

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Editorial

Read the full brief

The 2,800-word read — headline thesis, stack rank, cap arithmetic, disclosure surface, action set, methodology.

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Companion document

Read the full brief

The editorial accompanying this viz hub. Same evidence, narrative form. Built for one read at speed.